
From Obscurity to #1: The Hoka & Big Peach Story
If you’ve visited us at Big Peach East Cobb lately, you’ve likely noticed the prominence of the iconic blue Hoka box on the floor as well as how much a presence the brand has on our footwear wall. We’ve been fitting runners in Hoka running shoes across East Cobb and Marietta since the early days—long before Bondi and Clifton became household names. This is the story of how a tiny French footwear startup and an Atlanta running