Ep. 13 – The RUNATL Podcast with Guest Rod Foley


The RUNATL Podcast is hosted by Big Peach Running Co. Founder, Mike Cosentino, and Director of Marketing, Dave “D2” Martinez. This week our “Feature Conversation” is with Rod Foley, a former Director of  Product at Mizuno & Under Armour. We ask the questions you’ve always wondered, “Why do they update shoes every year?”, “Why did they screw up my favorite shoe?”, “What goes into designing your running shoe?”, and many more product related questions. Get a behind the scenes look at the business of running product development!

RUNATL Podcast

Greetings, Friends!

At the inception of the RUNATL Podcast, D2 and I promised to take you where few others could in this Pedestrian-Active Lifestyle we all love so much…  And today we do just that, as we give you unfettered access to how the “sausage is made” on the product that is, perhaps, our most important piece of equipment:  our running shoes!  Our Featured Conversation with Rod Foley, former Mizuno and Under Armour exec, and current Founder & Principal at 5AM Brands gives us an insight we would otherwise have to drastically change careers and travel abroad to Asian factories to get…  We also do our “Couple of Questions” segment with Jim Weber, CEO, Brooks Sports, as he and his team continue to enjoy success as BPRC’s present share leader in the Footwear category…  Yes, all this and more and in a single episode! 😊

RUNATL Podcast

Listen on!  Share often!  The Show Notes are below…

SHOW NOTES for Episode #13

To better get to know Rod and the work he is doing, check out 5AM Brands.

To learn more about the Adidas project to build a “Speed Factory” here in Georgia, read this article.

For a much deeper look at some of the prospects for the construction of running footwear in the future, take a few moments to absorb this preview.

To learn more or even purchase any of the shoes referenced in this episode, including the Saucony Kinvara, various models from Hoka, Brooks Levitate and the Wave Rider or Wave Inspire from Mizuno, start here.

Again, THANK YOU FOR BEING PART OF THE FUN!!  And, of course, please don’t forget that you can always connect with us AND enter your own question for the “Podcast Payout” at podcast@bigpeachrunningco.com

We will connect with you soon and be back with all kinds of good stuff in November and throughout the holiday season!  Until then, may your best miles be those covered on foot!

– Mike

RUNATL Podcast