BPRC Team


Mike Cosentino

Mike Cosentino
Chief Running Officer


My Perfect Run: A long, tasty, single track trail deep inside the Chattahoochee National Forest with a couple of friends, my ultra-dogs, a big bag of peanuts, and a very cold microbrew waiting at the finish.
Originally From: Elkhart, IN
Best Advice: Sign up early for a goal race. It will save money on registration, make sure the race doesn’t sell out before I’m signed up, and it will keep me motivated and committed to train for the race.
What Keeps Me Going: My wife & kids.

Steve DeMoss

Steve DeMoss
Chief Running Officer


My Perfect Run: Big mountains, rugged terrain, early morning start, go all day, cold beer at the end.
Originally From: St. Louis, MO
Best Advice: Follow your passion.
What Keeps Me Going: Running is the fuel that stokes the engine (or maybe it's Cool Mint Chocolate Clif Bars?).

Matt Morlen

Matt Morlen
General Manager Alpharetta


My Perfect Run: Early spring morning running the trails at Sope Creek.
Originally From: Marietta, GA
Best Advice: Live in the present and don’t sweat the small stuff
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What Keeps Me Going: Coffee.

Andy Highsmith

Andy Highsmith
General Manager Suwanee


My Perfect Run: Crisp sunny Fall day in the mountains with waterfalls and friends!
Originally From: Woodstock, GA
Best Advice: Relax and smile a whole bunch!
What Keeps Me Going: The joy and fun!

Tricia Beaty

Tricia Beaty
General Manager Midtown


My Perfect Run: A fall day on a mountain running with friends while the sun is shining.
Originally From: Marietta, GA
Best Advice: I was told that if I quit at running, I would be a quitter at life. I haven’t stopped running since.
What Keeps Me Going: Friends and trails to run on. The sanity running brings me, and the endorphin rush!

Ty Ragan

Ty Ragan
General Manager Brookhaven / Kennesaw


My Perfect Run: A cool, brisk day at Kennesaw Mountain.
Originally From: West Columbia, SC
Best Advice: Take time to enjoy the run!
What Keeps Me Going: Determination. Becoming a runner later in life has made me determined to become the best I can.

Fernando Del Valle

Fernando Del Valle
General Manager Decatur


My Perfect Run: The last one! Running around the National Parks in Utah was, to say the least, life changing! I had never felt so close to nature as I did there. Never had I experienced such energy, such an overwhelming feeling from any other place.
Originally From: New York, NY
Best Advice: Train as you race. Keep your body straight, it will help your form and your mindset. When the pain starts, and it will, remember, that too will pass! And when all else fails, smile!
What Keeps Me Going: All that lies ahead; the hope for a better day; the run ahead; life’s grand adventure ahead…

Steve DeMoss

Steve DeMoss
General Manager Marietta


My Perfect Run: Big mountains, rugged terrain, early morning start, go all day, cold beer at the end.
Originally From: St. Louis, MO
Best Advice: Follow your passion.
What Keeps Me Going: Running is the fuel that stokes the engine (or maybe it's Cool Mint Chocolate Clif Bars?).