Back in 2004, even with the obvious affinity for running and walking in Atlanta — there was a noticeable dearth of retailers catering to this population and lifestyle. Our residents and visitors (and proprietors) were often times left with inconvenient, unattractive and unqualified shopping options, including impersonal big-box sporting goods stores, websites or mall-based locations mostly concerned with the latest teenage trends. The common result was purchase and usage dissatisfaction (or worse, including discomfort or injury), making it impossible to otherwise get the most out of a P.A.L.
How BPRC Can Make a Difference in Your Life
To be sure, running and walking shoes (and most performance apparel) are, by design, technical pieces of equipment intended to deliver benefits tailored to the end-user. These benefits, however, are only realized if the wearer is truly appropriate for the product. And at BPRC, it bothers us — in fact, it stresses us out — to know how many Atlantans are running or walking in shoes and apparel not ideally suited for them! And, let's face it, proper footwear selection can be a confusing and somewhat intimidating process. Just looking at a footwear wall with 100+ shoes can be enough to make your head spin! But, take heart. At BPRC we have a very thorough, easy to understand process designed to de-mystify proper footwear selection and ensure that you get the best shoe for you in order to get the most out of your running or walking experience. As you can see, it's really all about you! At its essence, this process consists of three steps:
- Biomechanics — understanding pronation tendencies using video gait analysis
- Foot Characteristics — looking at arch type, foot width and inconsistencies with either foot, and taking into account injuries and potential use of orthotics; we use comprehensive digital foot analysis to assist us with this consideration
- Fit, Feel & Ride — getting your feedback on how each recommended shoe matches your foot characteristics and how it feels while running or walking