Our Story


Big Peach Running Co.

Big Peach Running Co. is a locally owned and operated retailer serving the needs of metropolitan Atlanta’s ever-growing community of runners and walkers. It is for everyone interested in a pedestrian-active lifestyle. We promise to:

  • Constantly deliver exemplary customer service and unparalleled product knowledge to all of our guests.
  • Always provide our guests an environment that is inviting, comfortable and fun.
  • Continually be mindful of the privilege — and responsibility — we have to make our wonderful city a better place to live, work and play.

We carry a wide range of footwear, apparel and accessories from the leading manufacturers to meet all of your needs and wishes. Our entire staff, embraces the lifestyle we promote and ensures that every aspect of your fitness routine is properly addressed.


Why BPRC?

Back in 2004, even with the obvious affinity for running and walking in Atlanta — there was a noticeable dearth of retailers catering to this population and lifestyle. Our residents and visitors (and proprietors) were often times left with inconvenient, unattractive and unqualified shopping options, including impersonal big-box sporting goods stores, websites or mall-based locations mostly concerned with the latest teenage trends. The common result was purchase and usage dissatisfaction (or worse, including discomfort or injury), making it impossible to otherwise get the most out of a P.A.L. How BPRC Can Make a Difference in Your Life?

To be sure, running and walking shoes (and most performance apparel) are, by design, technical pieces of equipment intended to deliver benefits tailored to the end-user. These benefits, however, are only realized if the wearer is truly appropriate for the product. And at BPRC, it bothers us — in fact, it stresses us out — to know how many Atlantans are running or walking in shoes and apparel not ideally suited for them! And, let’s face it, proper footwear selection can be a confusing and somewhat intimidating process. Just looking at a footwear wall with 100+ shoes can be enough to make your head spin! But, take heart. At BPRC we have a very thorough, easy to understand process designed to de-mystify proper footwear selection and ensure that you get the best shoe for you in order to get the most out of your running or walking experience. As you can see, it’s really all about you! At its essence, our Fit Process consists of three steps:

  1. Biomechanics — understanding pronation tendencies using video gait analysis
  2. Foot Characteristics — looking at arch type, foot width and inconsistencies with either foot, and taking into account injuries and potential use of orthotics; we use comprehensive digital foot analysis to assist us with this consideration
  3. Fit, Feel & Ride — getting your feedback on how each recommended shoe matches your foot characteristics and how it feels while running or walking

What is a PAL?

Americans everywhere, and Atlantans especially, are fully aware of the benefits of regular exercise. Even with the findings associated with a growing population that is statistically considered obese or overweight (including our mascot, “Peachy”), a record number of people are taking the necessary “steps” to get and stay fit. For a large majority of us, the simplest, most available option to do so lies in what we’ve been doing for years…repeatedly putting one foot in front of the other! This is the very essence of a Pedestrian-Active Lifestyle (“P.A.L.”).

  • If you are regularly engaging in an activity that is pedestrian (no, not as in “dull”…) in nature, you are already living a P.A.L.! Need examples?
  • If you’re running 4 miles four times a week, you’re living a P.A.L.
  • If you’re walking your dog around the block everyday, you’re living a P.A.L.
  • If you’re spending Saturday mornings hiking or running the trails located within the Chattahoochee NRA, you’re living a P.A.L.
  • If you’re training for your first or twenty-first marathon, you’re living a P.A.L.

The examples are almost as numerous as the participants! And if you aren’t living a P.A.L., but you’re visiting this website, then you already know you should be part of what we’re describing.


Store Programs

BPRC Hosting Program

Do you have a non-profit group that likes to run AND needs a meeting location? Look no further than the BPRC to accommodate you (and your group)! As finicky hosts, we’ll make sure you have what you need for your time together to be enjoyable and successful. For more information, please contact us.

BPRC “100% Satisfaction Guaranteed” Program

If you buy any item from BPRC that has defects or fails to live up to your expectations, simply return it – no problems, no hassles, no questions asked. Well, we will ask some questions to help you with other options, or happily refund your money.

BPRC “We Have It Or We’ll Get It” Program

If there’s an item in our inventory that you are inclined to try-on, test-out and/or buy… but we don’t have it in stock in your size, we’ll special order it with absolutely no obligation to you. Just let us know your size and provide us a telephone number for notification purposes. With the exception of discontinued merchandise, we’ll have the item in 7-10 days and we will call to you to let you know it has arrived so you can come in and try it. If you ultimately buy it…great! If not, that’s fine too! Also, if there’s an item you’ve heard about somewhere that you believe is definitely representative of a P.A.L., but (surprising as it may seem) you can’t find it at BPRC, just let us know what it is and we’ll track down all of the information for you, including cost and availability. If after receiving our e-mail notification it is an item you would like to purchase, we’ll take your credit card number and procure the item for you.

BPRC “Re-use Your Shoes” Program

If you buy a new pair of running or walking shoes at BPRC and are willing to leave your old pair with us, we’ll give you 5% off your total purchase. We’ll also give you the satisfaction of knowing that your former treads are going to different organizations in and around Atlanta assisting the homeless and less fortunate.

Cross Country and Track Program

Being a part of our local community is very important to us. Big Peach Running Co. wants to be your High School and Middle School’s Cross Country and Track Team partner. Here’s how wespikes can help:

  • Students, their family members, and coaches receive a10% discount off all items at all times (exclusive of sale items)
  • During designated “Track/XC Events” students receive 15% off all items (exclusive of sale items)
  • Qualified BPRC staff members are available to present clinics (footwear, injury prevention, nutrition for runners, gear needs, etc.) and TransFORMed Running Workshops at your school or neighborhood Big Peach Running Co. location
  • Purchases from members of your track and cross country teams will be tracked in our system, offering the opportunity for “extra goodies” for your school.

For more information to set up a Cross Country or Track Event, and/or clinic, please contact your local BPRC store.